A conversion-focused optimization project aimed at improving website engagement, reducing bounce rates, and increasing online sales performance.
Mindful LLC.
Mumbai, India
CRO, UX Optimization & Performance Marketing
6 months
The Indian lifestyle brand was driving traffic to its website but struggled to convert visitors into customers. Poor engagement, high bounce rates, and limited page interactions negatively impacted revenue and overall online performance. The brand required a conversion-focused strategy to improve user experience, strengthen engagement, and turn existing traffic into measurable sales.
Comprehensive tracking and reporting tools.
Keeping website and app data updated in real-time.
The optimization efforts delivered a 3× increase in qualified leads while achieving a 32% reduction in customer acquisition costs, significantly improving marketing efficiency. Website performance also improved with a 30% decrease in bounce rate, leading to higher user engagement, stronger purchase intent, and improved overall conversion outcomes.
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